Lifting pallet racking
into the 21st century.
The first meaningful drafting innovation in material handling since AutoCAD. Blue Vellum is the tech stack that the industry has been waiting for.
An $18B industry,
quietly passed over.
The last meaningful drafting innovation in material handling was hand-drawn blueprints giving way to AutoCAD — forty years ago. Pallet rack is modular at its core; the processes used to design it are still manual. Tech chased robotic warehouses and forgot those robots still need to store their pallets on something. The unsexy majority got skipped.
Hours of drafting
collapsed into one conversation.
Salespeople can't draw. Designers can. Every customer change becomes a handoff, a redraw, a wait — and by revision 17, the deal is buried. Blue Vellum's AI absorbs the loop. The salesperson iterates with the customer in real time; the drawing and the BOM update together.
Four ways
we fill it.
Outcomes, not aspirations. Each one is something a customer can verify on a single deal.
Accelerate the sales cycle
When the salesperson can iterate live with the customer — drawing, BOM, pricing, all in real time — the drawing is finalized before the customer leaves the room. Two weeks of follow-up calls collapse into one conversation. The cycle compresses from weeks to hours.
Automate the tedious
Nudging rows to avoid columns, BOM reconciliation, pallet position counts. Copypasting into the pricing spreadsheet for the seventeenth time. Outsource the part of your job that you hate so you can focus on what's important: adding value to your clients with your expertise.
Empower your sales team
Customer asks for 108-inch aisles, then 110-inch aisles, then back to 108. Counterbalance vs reach truck. Twelve-foot vs sixteen-foot beams. Each variation gets a real answer, with a real price, in the same conversation. Your salesperson stops being a note-taker and becomes the expert in the room.
Eliminate manual-BOM mistakes
A miscounted bay. An off-by-one row. A forgotten upright. Manual BOM counting is where deals quietly break — wrong quote, eaten margin, short-shipped install. Every number in Blue Vellum derives from the geometry, so the math is always right. No spreadsheets to reconcile.
What we don't do: engineering signoff, code compliance, project management. Anything that needs a stamp still goes through your design team.
Built by someone
who did this work.
Blazej Kesy
FOUNDER
A decade in material handling — sales-side at Port Logistics, then Engineering Manager designing build-outs across a million-plus square feet of East Coast warehouse space, then Chief Strategy Officer at Headzup. Built Blue Vellum after watching the same gap go unfilled at three companies in a row.