Lifting pallet racking
into the 21st century.
The first meaningful drafting innovation in material handling since AutoCAD. Blue Vellum is the tech stack that the industry has been waiting for.
01 — The company
Blue Vellum exists because Blazej kept meeting the same problem from every side of the industry — designing build-outs, advising 3PLs, running strategy for a material handling integrator, helping the world's largest warehouse landlord stand up its racking program. Everywhere he went, every pallet rack project ran through the same three workflows:
- someone draws the layout
- someone counts the components by hand to create a BOM
- someone prices it out
Each step happened in its own software, needed its own expert, and had to be kept in sync with the other two by hand. Deals that should have taken hours took weeks — at every company, at every scale.
Nobody was going to fix it. The CAD world doesn't know racking, and the racking world doesn't build software. So in 2024 Blazej started the company in between: Blue Vellum builds warehouse design software where the drawing, the BOM, and the estimate are one thing — change the layout and the counts and the pricing follow.
02 — The founder
Blazej Kesy
FOUNDER
Blazej Kesy spent most of his career in warehousing and logistics. First, as an Engineering Manager for Port Logistics Group designing build-outs across a million-plus square feet of East Coast warehouse space, then as a management consultant advising 3PLs on how to scale their operations efficiently. For the last ten years he's been deeply entrenched in the material handling side of the industry, first as the Chief Strategy Officer at Headzup and most recently as an advisor to Prologis — helping them set up the racking part of their Essentials product.
03 — The advisor
Deian Stefan
ADVISOR & INVESTOR
Deian is a computer science professor at UC San Diego, where he works on security, programming languages, and systems. He built RLBox, the sandboxing framework Firefox uses to isolate untrusted code, and it won the IEEE Cybersecurity Award for Practice. Before that he co-founded Intrinsic, a web security startup that VMware acquired. At Blue Vellum he advises on security architecture — the part of the product that makes sure your drawings, your pricing, and your customer data stay yours and nobody else's.
You've read the story,
now draw something.
Blue Vellum is live today. Open the studio, describe what you're working with, and watch the first layout take shape in minutes. And if you'd rather talk first — the email goes straight to Blazej.