Lifting pallet racking
into the 21st century.
The first meaningful drafting innovation in material handling since AutoCAD. Blue Vellum is the tech stack that the industry has been waiting for.
The drawing, the BOM, the estimate — all built by hand.
Material handling missed the automation wave. Every deal still runs through three manual workflows — the drawing, the BOM, the estimate. Three handoffs, three places for errors to compound, and three reasons the deal takes weeks instead of hours.
Revisions eat up resources
When salespeople can't draw, every customer request becomes a "handoff and wait." Salesperson takes notes, the designer draws and recounts, the estimator requotes. By revision 5 you've burned 3 weeks, dozens of man-hours, and are no closer to closing the deal.
Designers don't have time to add value
When they're nudging pallet rack rows, counting pallet positions by hand, and copy-pasting into a pricing spreadsheet, who is value-engineering signed deals and generating the construction drawings that help your business deliver projects smoothly?
The salesperson is a note-taker
"Let me check with our designer and circle back" is the wrong answer to "how much capacity do I lose if I add in a high-speed aisle?" In this industry, knowledge & speed win deals.
Counting errors cost margin
When you price deals to be as competitive as possible, miscounts can be devastating. Syncing each plan view, elevation, Bill of Materials, and Estimate manually is brittle, and mistakes are inevitable when your pipeline is huge and this is the 7th time you're updating the same drawing.
Three manual workflows, collapsed into one conversation.
All four pains share one root cause: drawing, BOM, and estimate are three separate workflows — each in its own software, each demanding its own expertise, each manually synced to the others. Until now, the only way to keep them aligned was a chain of handoffs that broke under any pressure.
That's what Blue Vellum does. The salesperson opens a chat. They describe what the customer wants in plain language — building shape, aisle width, pallet dimensions, product mix. Clark, our AI co-designer, drafts the layout on screen as the conversation moves. Every pallet position, every beam length, every estimate dollar derives from the geometry itself — not from a spreadsheet retyped by hand.
Customer wants narrower aisles? The drawing updates. Capacity recounts. BOM rewrites itself. Estimate snaps to the new total — all in real time, with the customer watching. Designers stop translating between sales and CAD. They get their week back to value-engineer signed deals and produce the construction drawings only they can.
What used to take three weeks of handoffs closes in twenty minutes of conversation. The drawing leaves the room when the customer does.
Four ways
we fill it.
Outcomes, not aspirations. Each one is something a customer can verify on a single deal.
Accelerate the sales cycle
When the salesperson can iterate live with the customer — drawing, BOM, pricing, all in real time — the drawing is finalized before the customer leaves the room. Two weeks of follow-up calls collapse into one conversation. The cycle compresses from weeks to hours.
Automate the tedious
Nudging rows to avoid columns, BOM reconciliation, pallet position counts. Copypasting into the pricing spreadsheet for the seventeenth time. Outsource the part of your job that you hate so you can focus on what's important: adding value to your clients with your expertise.
Empower your sales team
Customer asks for 108-inch aisles, then 110-inch aisles, then back to 108. Counterbalance vs reach truck. Twelve-foot vs sixteen-foot beams. Each variation gets a real answer, with a real price, in the same conversation. Your salesperson stops being a note-taker and becomes the expert in the room.
Eliminate manual-BOM mistakes
A miscounted bay. An off-by-one row. A forgotten upright. Manual BOM counting is where deals quietly break — wrong quote, eaten margin, short-shipped install. Every number in Blue Vellum derives from the geometry, so the math is always right. No spreadsheets to reconcile.
What we don't do: engineering signoff, code compliance, project management. Anything that needs a stamp still goes through your design team.
Built by someone
who did this work.
Blazej Kesy
FOUNDER
A decade in material handling — sales-side at Port Logistics, then Engineering Manager designing build-outs across a million-plus square feet of East Coast warehouse space, then Chief Strategy Officer at Headzup. Built Blue Vellum after watching the same gap go unfilled at three companies in a row.